To make marketing pieces that are elegant and sophisticated to represent a made up law firm. I am going to make up a name and branding for a law firm.

 

I learned that most law firm logo's are bold and simple. They also use fonts that look like they have more authority or a legal look. 

 

I wanted to create a brand that was different than every other law firm but still look professional.

 

My solution was to pick a name and make a strong logo.  I made up sketches of different letters together once I found the L and the P, I found a font that matched my sketch. Then I chose names that would sound like a law firm and found two fonts that worked well together to finish off my logo. After I had my logo figured out I played around with colors until I found the maroon, so I mixed the maroon and the black.The maroon and white logo became my brand for the law firm. 

 

Bold, Sophisticated, and legal

 

The Target Market is anyone that is need of a lawyer.