SCION at the Chicago Auto Show
The Chicago Auto Show is the nation's largest and longest-running auto show. With more than 1 million square feet of exhibit space, visitors will find more than 1000 vehicles, technology displays, and hand's on driving experiences.
 
We featured the Speedhunters' Maximum Attack FR-S from SEMA on the show floor alongside the FR-S RS1.0. The new FLATITUDE visual style, new digital media and new engagements helped craft an memorable experience for all show visitors.
SCION SHOW SPACE
ENGAGEMENT HIGHLIGHTS
Brand new for the 2014-15 season is the Scion Power Player, a double-sided media "juke box" and phone charging bar.
The Scion Swag Machines received new graphics and UI matching the Flatitude visual style.
Scion prized are won through Instagram or NFC.
The new Futureviewer is a 3D holographic video experience - something like the main video display in the movie Prometheus. We developed multi-plane video content which brought the iM Concept to life.
PUBLIC DAYS
2015 floorplan with space plan
Creative Director : Stuart Fingerhut
Senior Graphic Designer : Andrew Danger
 
Copyright and photo credit : www.kathrynrapier.net
For more creative inspirations, follow me on Pinterest at @StuartFingerhut
SCION at the Chicago Auto Show
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SCION at the Chicago Auto Show

SCION at the 2015 Chicago Auto Show
19
411
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Published:
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