Kristal Elma 2014 Venue Branding & Visual Conceptation
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    Kristal Elma Yaratıcılık Festivali (Crystal Apple Creativity Festival) is a Turkish Association of Advertising Agencies organization and Turkey’s… Read More
    Kristal Elma Yaratıcılık Festivali (Crystal Apple Creativity Festival) is a Turkish Association of Advertising Agencies organization and Turkey’s first creativity contest and festival, which in 2014 celebrated it’s 26th year. The festival every year brings together Global and Local Advertising sector, agencies, brands clients, and students from related fields. In 2014, the 4 days festival, there were more than 80 conferences, panels, forums, workshops and trainings with more than 100 idea and industry leaders. At the festival, there were also networking platforms, 2 award ceremonies, VIP parties and an industry fair gathering all the stakeholders of the sector together. This year’s theme was “Bringing Back the Magic!” and the overall corporate identity of 2014’s festival has been designed by one of the agencies, the organization, Lift Content Factory & Campaign Turkey Magazine were working with. The agency I was working at during the time, Youtholding, was responsible for digital communication & on site organization. My brief was to create an accompanying concept design that will be implemented to on site branding material, that was “young” and that would endorse “creativity” , while keeping true to the existing corporate identity for the year. Read Less
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