Recently, here at Behance.net we had the opportunity to discuss proactive reputation management with Hersh Davis-Nitzberg. What is proactive reputation management and what can we learn from the firm Repair Bad Reputation?
Hersh Davis-Nitzberg http://davisnitzberg.com/ The CEO of Repair Bad Reputation http://repairbadreputation.com/ discusses the difference between proactive and reactive reputation management. In a recent interview Davis-Nitzberg is quoted saying “Often times our clients come to us in a state of frenzy. Something has gone seriously wrong and it is time for damage control”. Davis-Nitzberg states if you really think about it having a good strategy to build your reputation before something potentially happens “… creates a long term impression of stability in the public. Look at my image” Davis-Nitzberg says “…Our company works proactively ensuring that the public understands our strengths. In addition we work to facilitate an image of moral character when it comes to who I am.” We do not want to be in a situation where “Lies and jealousy” drive criticism. As a business owner Davis-Nitzberg works to set a standard for proactive reputation management, “Our focus is on doing what is right for our clients, in turn we ask our clients to share their experience with others, online reviews, directory listings, social sharing … these things really matter when building brand. We are good at what we do and we want the entire world to know about it.” There is no doubt that the Beverly Hills reputation management firm has a long term approach to reputation.
That is why the real professionals prefer proactive reputation management. Proactive reputation management means that instead of merely waiting for someone to write a review of you, and then reacting to it, you take an active interest in how your online reputation is going, and take steps to ensure that it is always strong and positive, regardless of what could occur in the future. Proactive reputation management also means ensuring that absolutely every single part of your company is excellent, leaving no room for complaints. Proactive reputation management can be slightly more complicated and time consuming, but it has a vast wealth of benefits. “… If you know you are good at something, make sure the public knows, make sure you are building both personal and professional brand.” “… it is a form of art, a painting.” Davis-Nitzberg says you start with a blank canvas and you create a masterpiece. ‘Look, we don’t make up lies, we do not pretend to be something we are not, we work to be really good at what we do and make sure from a branding perspective everything we do is centered around these key points.”
Hersh Davis-Nitzberg states “… look it is really expensive to react to negative things being said it can costs tens of thousands of dollars. Think about what your strengths are, build a long term plan, a long term vision to execute your brand. What do you believe are your strengths as a company and an individual? Once you can define your image, you need to create a strategy that builds upon what it is you are.” Don’t let bad things happen to you or your company, instead reach out and create an image that is a powerful, honest, and strong.
A company that is proactive in its reputation management will always have the respect of both its peers and its customers, because it will look knowledgeable about its industry, and its place within it. In the long run, proactive reputation management is much more effective than reactive reputation management, because you will not have any crises to deal with as you will naturally be in a position to avoid conflict. “I am not picking fights with anyone, I try not to say bad things about people. I believe that the worst person has beauty and character and our job is to shed light on this.” “To me it’s a beautiful thing because I see the change in people when the public views them in a positive light, I think they treat the people around them in a more respectful light.” Don’t wait for the negative story to come out, build your brand, build your image and be sure every key point you make emphasizes this brand. “Far too often I see really good people have terrible things about them. If they thought it out: the doctor, the lawyer, the dentist, the politician, and the famous celebrity they would do more to build brand before something potentially goes wrong.” Look we are good at what we do and we are proud of it, I don’t expect that trouble will happen, but just in case I am telling this story to your audience.” It is clear that Repair Bad Reputation lives by its motto Your reputation is our reputation. “Think outside of the box, believe in who you are, and make sure the world knows about it.” Hersh Davis-Nitzberg and his firm can be reached at 888.805.4121.