The rebranding of The Factory Theater (a Chicago-based, non-profit, storefront theater company) is the work I'm most proud of. It's the project that has given my work it's greatest exposure and was definitely the most challenging, critical project I ever completed.
In 2016, I developed a new brand identity (lovingly named "Fisty") for The Factory Theater of which I'm an ensemble member. Brainstorming with a small 5 member team, we were on a search for something that recalled the initial impetus of the company: hard working people producing plays for hard working people. Fisty's look came about because I wanted to recall something of a constructivist style which I think is cool.
