Asked: a boomerang card about youth's alcohol consumption
Concept: nowadays every teenager wants to be absolutely cool...what "better" way for them to drink too much alcohol and becoming drunk as hell to be a "funny outsider" hyper cool person. The concept here is a bunch of bottles representing a bunch of teenagers. On the bottles you can read the pourcentage of alcohol you have in it but the bottle in the center has a zero pourcentage. So the center bottle / the center teenager decided to do not drink alcohol.
The message writen at the bottom means "Amusing itself begins by drinking in a different way too" and on the back of the card you have the text explaining the purpose of the campain and so forth. The fictional campain is called "Do ya see your self when ya're drunk ?".