INSIGHT
A GOOD NIGHT’S SLEEP MEANS BEAUTIFUL DREAMS. BUT WHEN MOSQUITOES DISTURB OUR SLEEP, OUR DREAMS CAN EASILY TURN INTO NIGHTMARES.
BIG IDEA
DON’T LET YOUR DREAMS TURN INTO NIGHTMARES.
The Diva
The VAPE 12-hour protection radio ad narrates the glamorous life of a red-carpet diva envied by women and desired by men. She’s beautiful, ravishing and famous. As this amazing scenario rolls out, an annoying mosquito sound interrupts the narration…zzzzzzzzzz….And the scene becomes ironically embarrassing for our diva who tumbles and tears her dress while receiving her award! From Diva to Nada! The mosquito turned the ultimate dream into the worst nightmare! But with VAPE 12-hour protection, we say: Keep Dreaming.
SFX: SOUND OF CAMERA CLICKING & CROWD GOING WILD.
VO: Look at you.. Aren’t you the most ravishing creature here tonight?
VO: No wonder they all want a piece of you my darling diva.
SFX: CROWD SCREAMS, “I LOVE YOU”. LOT OF CAMERAS FLASHES.
VO: Give her some room. You’ll be on the cover of every magazine honey.
VO: Hardly surprising… that dazzling dress and that heavenly hairdo…
VO: You are the queen of the Nile! Complete with the real Egyptian purebred sphinx.
SFX: CAT SOFTLY MEOWING.
VO: Oh! You’re every man’s dream… And every woman’s nightmare.
SFX: SEXY MAN: WOULD YOU MIND… PHONE CAMERA CLICK
VO: The guy voted ‘sexiest man alive’ just took a selfie with you!
VO: Ladies put those claws away!
SFX: AWARD ANNOUNCEMENT.. OSCAR WALK ON MUSIC.. SOUND OF CROWD APPLAUDING.
VO: They’re calling you on stage! The spotlights looking for you.
VO: Get up there darling, this is your moment!
SFX: ZZZZZZZZZZZ…….. (MOSQUITO BUZZING SOUND)
VO: Watch that crack honey!
SFX: SLAP SOUND RESEMBLING SNAP OF HEEL.
VO: Oh and there goes your heel!
SFX: SOUND OF BIG FALL ON THE GROUND.
VO: What a tumble..
SFX: CAMERAS FLASHING
VO: This is gonna go viral..
SFX: SARCASTIC CROWD LAUGHING INCREASES IN LEVEL…
VO: Boy did you pick the wrong night to ‘go commando’..
VO: Pick up your chicken fillets and get off the stage! Not that way!
SFX: CRASHING OF CYMBALS ETC AS WOMAN FALLS INTO ORCHESTRA.
SFX: SHARP INHALES AND HEAVY BREATHING AS WOMAN WAKES UP FROM NIGHTMARE.
DEMO: Don’t let your dreams turn into nightmares.
VAPE mosquito Mat 12-Hour protection. Keep Dreaming.
The Legend
The VAPE 12-hour protection radio ad narrates the extraordinary life of a legend who has it all: wealth, power, talent and charisma. A life that every man dreams of. As this amazing scenario rolls out, an annoying mosquito sound interrupts the narration…zzzzzzzzzz….And the scene becomes ironically embarrassing for our guy who goes from hero to zero in an unexpected twist of events! The mosquito turned the ultimate dream into the worst nightmare! But with VAPE 12-hour protection, we say: Keep Dreaming
SFX: SPORTS CAR ARRIVES WITH SKID.
VO: Daaamn, brother… nice ride.
SFX: CAR DOOR CLOSES
SFX: PARTY CROWD & MUSIC PLAYING AT A DISTANCE
VO: Well now you’re here, the party can get started…
MUSIC: MASH UP OF BIG BAND & HIP-HOP
VO: Come on.
VO: You are so rockin’ that limited edition gold watch.
VO: I love the way it matches the leash on your tiger.
SFX: TIGER GROWLING.
VO: Be cool kitty.
SFX: TIGER PURRS.
VO: Don’t look now, Clooney’s waving at you.
VO: They all want a piece of you Mr. Big Shot.
SFX: SOUND OF SOMETHING FLYING THROUGH THE AIR.
VO: Nice catch!
SFX: AMAZING SOLO ON AN ELECTRIC GUITAR.
VO: Whoa!!! Where did you learn to do that?
SFX: AN EXPLOSION OF DOVES WITH MULTIPLE WINGS.
VO: You got doves! The ladies love a dove.
SFX: SPLASH OF WATER IN TANK.
VO: What you doin’ with that salmon?
SFX: WHOOSH AND SLASHING SOUND OF KATANA.
VO: Sashimi! With your bare hands.
SFX: IMPRESSED PEOPLE APPLAUDING.
VO: And don’t look now, those twins..
SFX: SOUND OF SOME GIRLS SAYING ‘HI’ SEDUCTIVELY.
VO: Look real hungry!
VO: And then they come for the big passionate…
SFX: ZZZZZZZZZZZ…….. (MOSQUITO BUZZING SOUND)
SFX: SOUND OF TWO SLAPS ON THE FACE (ALL SFX STOP)
VO: Wait. Did they just slap you?
VO: What’s happening??
SFX: CROWD LAUGHING.
VO: Dude, you’ve lost your pants.
VO: Hello kitty tighty whities? Come on man!
SFX: DOVES SWOOP AGAIN.
VO: And now you got dove do-do on you.
VO: You’re an embarrassment.
VO: Get out of here… Go.. I said GET !
SFX: SHARP INHALES AND HEAVY BREATHING AS MAN WAKES UP FROM NIGHTMARE.
DEMO: Don’t let your dreams turn into nightmares.
VAPE mosquito Mat 12-Hour protection. Keep Dreaming.
Advertising Agency: Impact BBDO, Beirut + Jeddah
Client: Food & Drug Corporation
Brand: Vape Mosquito Mat
General Manager: Karim Khouri
Creative Director: Moe Sarhi
Creative Director: Moe Sarhi
Assocaite Creative Director: Shafiq Alam
Copywriter: Shafiq Alam, Lynn Ramadan
Senior Art Director: Wissam Chaar
Sound Studio: Eardrum, Australia
Director: Ralph van Dijk
Producer: Lesley Chambers
Sound Engineer: Abby Sie, Myles Lowe
Published: January 2015
