For this project I had to design a logo for a company called Neevo, which is web based business that will be providing services to the healthcare market and GP practices specifically. I was asked to find a suitable colour palette, as well designing facebook and twitter cover photos for the company.

I looked around at existing medical logos, but thought they all looked similar in certain aspects. I decided to use a DNA inspired design to shake off any generic approach.

This version I did, where I inverted the colours was so the font and logo can be applied onto any coloured background instead of being restricted to just one.

They decided to ask me to produce a colour scheme for their website as well. I did a quick mockup layout for the website, but with more focus on the colours as they had a site set up already similar to the one I designed. Most of the colours revolves around the logo, where I pretty much used different shades of the green I originally used. Originally a white background was preferred, I decided it may be a bit too plain, so I instead chose a background with just a tint of green so it does not detract too much from the other shades of green.

They also asked me to design the business cards for them as well. So using the original logo design for the front, I designed the back so it would not be just text.