We wanted to send out a different type of mailer to our clients and decided to make a HUGE digital newspaper (that's obviously been styled very retro). The articles animated. There was music and all sorts of little elements that poped up when you looked closer. The readers could scroll left, right, up and down to read the articles watch videos etc. At the start of the animation, we had a guy pop-up with instructions as well as a Twitter bird bouncing away urging you to follow him on twitter. All the illustration and design was created from scratch.