This direct mailer was inspired by the game, hangman. This is a game that is universally known and i believe that teenagers nowadays are still able to connect with it. Words can kill, that is exactly what killed the hangman. I hope that the message will be able to spark a thought when the bullies decides to strike again as research shows that most teenage suicide cases are related to bullying.

I made use of the Augmented Reality technology in this mailer in hope that it will entice teenagers to interact with the mailer since we’re in an era where people cannot part with their devices. Upon following the instructions stated in the mailer, a hidden message will be played “on” the mailer.