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    This project is a study into how Tesla can better present the experience of owning a Model S. The site takes users through the life a single elec… Read More
    This project is a study into how Tesla can better present the experience of owning a Model S. The site takes users through the life a single electric charge and presents each feature throughout that timeline as it would be relevant in real life. The focus is then on user-centric content rather than the sales-centric messaging that is found on many sites in the automotive industry. Read Less
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This project was carried out as a study into how we can reimagine
the conversation about automobiles online. The focus is re-oriented
from being feature driven to experience centric. Afterall, customers
will spend a great deal of their lives in these products.
 
 
I just wrote a Medium post about my process if you're interested