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    Logo and Branding for Vellum House — Vellum House is a fictional bookstore in downtown Fort Worth, Texas. Besides being an affordable used bookst… Read More
    Logo and Branding for Vellum House — Vellum House is a fictional bookstore in downtown Fort Worth, Texas. Besides being an affordable used bookstore/coffee shop, Vellum House is committed to community outreach and creating a renewed love of reading through various programs. The shop encourages its customers to sit down, relax, and read inside the shop. Read Less
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CONCEPT
Vellum House is a fictional bookstore in downtown Fort Worth, Texas. Besides being an affordable used bookstore/coffee shop, Vellum House is committed to community outreach and creating a renewed love of reading through various programs. The shop encourages its customers to sit down, relax, and read inside the shop. 
 
 
EXECUTION
The Vellum House logo is an abstracted “V” quotation marks creating the right stem, symbolizing the story contained within Vellum House. The logo is knocked out of a woodblock stamp and the logotype is made from a custom woodblock type. The style emphasizes the effects of classic physical printing, calling to mind images of the classic printed book. The writing is where the brand breaks out of its shell with snarky messages personifying the various pieces of the brand.