The New Orleans Zephyrs is a Triple-A minor league baseball team. They needed a new ad campaign that would attract families in the area but could also extend to baseball lovers.

 

We came up with the notion of "America's past time in America's most European city." Which led to a look of contrasting black-and-white halftone photography with colorful modern baseball pose that staged New Orleans juxtaposing baseball headlines. All summarized by the campaign line, "BIG TIME BASEBALL. BIG EASY FUN."