Blister Packaging for Barnett Crossbows

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for BARNETTROSSBOWS

Black Widow Slingshot Package Concept, Top Layer. Barnett is having an issue with their current line of slingshot packaging. The slingshot cables are exposed in the current packaging; they often become tangled in the process of being packaged, and shoppers are having difficulty recognizing the product as a slingshot. Among a fully-stocked shelf of other products, it's imperative that shoppers understand that this package represents a slingshot, even at a brief glance.

The reason the slingshots are currently packaged this way is to showcase the handle, which is a selling point. This Black Widow concept is an answer to the problem--print the full body of the slingshot so that shoppers see the shape as they glance at this package, and create a window in the package by which to offer a close look at the handle. There are two windows total: the window for the handle, and the one revealing the black bottom layer that reads "Black Widow" (next image).

Black Widow Slingshot Package Concept, Bottom Layer. This is a more ghostly layer of the package that reveals a sort of phantom spider positioned below the illustrated spider on the top layer, The spider web falls parallel to the web on the top layer. W Knight Advertising is currently working on getting Barnett to budget production in a way that will allow the top layer to be printed on metallic foil paper in order to maximize the contrast between layers, so that the final product pops off the shelf visually AND quarterly.