Color and Materials Process Book
: Visual research and writings
The following is a branding / color and materials process book that was done for a personal project. This project was done in conjunction with a transportation design student from Art Center College of Design. The topics explored in this process book were: vehicle branding, 3 distinct buyer profiles, visual research, design trends, color, texture, and material selections.
Buyer Profile One : The Adventure Enthusiast
Buyer Profile Two : The Crusader Professional
Buyer Profile Three : The Refined Explorer