Amber Podratz's profile

Color and Materials Process Book

Amber Podratz
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Color and Materials Process Book

The following is a branding / color and materials process book that was done for a personal project. This project was done in conjunction with a transportation design student from Art Center College of Design. The topics explored in this process book were: vehicle branding, 3 distinct buyer profiles, visual research, design trends, color, texture, and material selections.
visual research buyer profiles process color material sketchbook research strategy transportationdesign texture trends ACCD BMW ArtCenter cardesign
visual research buyer profiles process color material sketchbook research strategy transportationdesign texture trends ACCD BMW ArtCenter cardesign
visual research buyer profiles process color material sketchbook research strategy transportationdesign texture trends ACCD BMW ArtCenter cardesign
visual research buyer profiles process color material sketchbook research strategy transportationdesign texture trends ACCD BMW ArtCenter cardesign
buyer profiles
visual research buyer profiles process color material sketchbook research strategy transportationdesign texture trends ACCD BMW ArtCenter cardesign
visual research buyer profiles process color material sketchbook research strategy transportationdesign texture trends ACCD BMW ArtCenter cardesign
visual research buyer profiles process color material sketchbook research strategy transportationdesign texture trends ACCD BMW ArtCenter cardesign
visual research buyer profiles process color material sketchbook research strategy transportationdesign texture trends ACCD BMW ArtCenter cardesign
lifestyle story
visual research buyer profiles process color material sketchbook research strategy transportationdesign texture trends ACCD BMW ArtCenter cardesign
visual research buyer profiles process color material sketchbook research strategy transportationdesign texture trends ACCD BMW ArtCenter cardesign
material, texture, and color studies
visual research buyer profiles process color material sketchbook research strategy transportationdesign texture trends ACCD BMW ArtCenter cardesign
visual research buyer profiles process color material sketchbook research strategy transportationdesign texture trends ACCD BMW ArtCenter cardesign
visual research buyer profiles process color material sketchbook research strategy transportationdesign texture trends ACCD BMW ArtCenter cardesign
material, texture, and color studies
visual research buyer profiles process color material sketchbook research strategy transportationdesign texture trends ACCD BMW ArtCenter cardesign
visual research buyer profiles process color material sketchbook research strategy transportationdesign texture trends ACCD BMW ArtCenter cardesign
visual research buyer profiles process color material sketchbook research strategy transportationdesign texture trends ACCD BMW ArtCenter cardesign
visual research buyer profiles process color material sketchbook research strategy transportationdesign texture trends ACCD BMW ArtCenter cardesign
texture, lifestyle, and color studies
visual research buyer profiles process color material sketchbook research strategy transportationdesign texture trends ACCD BMW ArtCenter cardesign
Buyer Profile One : The Adventure Enthusiast 
visual research buyer profiles process color material sketchbook research strategy transportationdesign texture trends ACCD BMW ArtCenter cardesign
Buyer Profile Two : The Crusader Professional
visual research buyer profiles process color material sketchbook research strategy transportationdesign texture trends ACCD BMW ArtCenter cardesign
Buyer Profile Three : The Refined Explorer
visual research buyer profiles process color material sketchbook research strategy transportationdesign texture trends ACCD BMW ArtCenter cardesign
Color and Materials Process Book
Published:
Amber Podratz's profile

Owner

Amber Podratz's profile
Los Angeles, CA, USA

Color and Materials Process Book

Personal process book for a branding / color and materials project.

Published:

Creative Fields

Attribution, No DerivativesAttribution, No Derivatives