DESiGN OVERViEW iN TiRANA 2014
Background! The 3rd edition, becomes tradition. This was the message of the campaign, since Design Overview has now become an established event for the Albanian industry. And that was the inspiration for the visual identity; Looking back to the past and the Albanian traditions, studying carefully the ethnography, studying habits and patterns, and... RUGS! So, that was it, the Albanian folk culture, and especially the RUGS were the inspiration; the symbols and motives of the past that revived again to serve the design purpose and to pay tribute to the greatness of history.
Insight! Every single Albanian house had traditional rugs during 80’s and 90’s. Some have them even today. So this visual identity brings back old memories to the Albanian audience. When they look at the designs, they see their childhood’s rug, they see their history, their culture, their tradition.
