Social Branding project (2010-)
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    A social branding forum
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Brand the city=brand yourself
Social Branding Forum
What happens if we empty the basic elements of the "I Love Athens" logo and leave it to be supported by personal statements? Citizens are recording their thoughts, ideas and sketches and produce personal “cultural democratic projects”. And by doing that they market the city as a brand with unlimited faces. The identity of the city ensues from the diversity of its citizens.
art
  
Events
   
Family
    
Hearts
  
Social
   
People
  
Photos
  
Politics
   
Holidays
etc., etc.