Pozytywnie nakręceni polecają Śląskie.
Pozytywna energia.
Pozytywna energia.
In March 2009, first in history, Poland-wide promotional campaign of the Silesian (Śląskie) voivodeship, as a region full of interesting tourist attractions, and magic places – located not only above the ground, but also underground, was launched. The campaign was a part of the promotion strategy of the Śląskie voivodeship, and was aimed at building its widely comprehended brand. In media, especially tv and press (like Gazeta Wyborcza, National Geographic, Rzeczpospolita). The promotion runs under slogan POZYTYWNA ENERGIA – POZYTYWNIE NAKRĘCENI POLECAJĄ (POSITIVE ENERGY – POSITIVELY CRAZY (POSITIVELY WOUND UP) RECOMMEND).
Upon request of Eskadra Group I was asked to prepare 5 layouts which then were adapted into billboards, press and website, as well as design a video packshot and post-producing 30" radio ad.
