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Arturia MiniBrute Analog Synthesizer
Arturia MiniBrute

MiniBrute is a revolutionary analog synthesizer from Arturia. Featuring a pure analog signal path and a host of unique features, it sets a new standard for what a hardware synthesizer should be.

By analysing MI SalesTrak figures in the electronic musical instrument industry, Arturia’s closest competitors in the synthesizer market were identified. The Blue Ocean Strategy tools and frameworks were thereafter applied to Arturia’s closest competitors. The outcome proved that competitors were competing on many of the same factors.

Having identified the market positioning and product strategy of the MiniBrute’s closest competitors, the creation of the MiniBrute’s strategy was initiated. The result was a strategy with a strong focus and clear differentiation compared to the closest competitors. It was used to shape the development of the MiniBrute. 

As a result, MiniBrute has been acclaimed #1 Product at NAMM 2012 by MusicRadar and Audiofanzine, two influential music sites, and it is one of the most successful selling synthesizers currently on the market.

My Master's thesis "Synthesizing a Blue Ocean" can be downloaded here
Arturia MiniBrute Analog Synthesizer
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Arturia MiniBrute Analog Synthesizer

Design and strategy of the MiniBrute analog synthesizer from Arturia.
9
144
0
Published:

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