Our Client wasn't going to be doing Valentine's Day dinners so they asked us to develop a promotion to help bring people in on February 14th.
The idea was simple target the singles.
Being a pub that became easy, it's summer and everybody wants a cold drink with friends and/or other singles. We thought why not have a 'Drink that's as Cold as your Ex's Heart'. Cool refreshing and they can send drunken selfies showing how much better of they are.
