Reconnect with Nature
The National Trust wants to reintroduce itself as the powerful connector between people and places.
Reposition the National Trust away from its current perceived image; make it relevant to the modern visitor.
A visualisation of an Installation that will be placed in the centre of different cities where National Trust is
A series of posters with colours from the NT brandbook.
・Installation (Visualization - Idea):
The installation is a walk- in "room" where you can experience virtually for a few minutes a relaxing walk, a sit down on the "grass", a stargazing with a friend or even a refreshing run in the paths of one of the NT forests and places.
The "room" contains 5 on wall and ceiling screens, cameras on all four corners, a conveyor belt (for the walking and running experience), sensors on the floor and a mechanism on the ceiling where it makes the experience more real by creating fog, wind and generally a more real feeling.
The posters are in a minimal design with bright colours and a mutliple square like shape of the installation. The purpose of the missing information is that I want to give a hint of the shape and the complexicity but not the purpose of the installation. By doing so, I create a feeling of curiosity to people and therefor making them want to go inside and see what's this installation about.