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    This is a project by D&AD for the National Trust. The National Trust wanted to reintroduce itself as the powerful connector between people and p… Read More
    This is a project by D&AD for the National Trust. The National Trust wanted to reintroduce itself as the powerful connector between people and places. This project is a result of the Live Project introduced to the University by D&AD Read Less
    Published:

Reconnect with Nature 
(Branding)

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This is a project by D&AD for the National Trust.
 
・Brief:
The National Trust wants to reintroduce itself as the powerful connector between people and places. 
 
・Creative Challenge:
Reposition the National Trust away from its current perceived image; make it relevant to the modern visitor. 
 
・Deliverables:
A visualisation of an Installation that will be placed in the centre of different cities where National Trust is
involved with. 

A series of posters with colours from the NT brandbook.

・Installation (Visualization - Idea):
The installation is a walk- in "room" where you can experience virtually for a few minutes a relaxing walk, a sit down on the "grass", a stargazing with a friend or even a refreshing run in the paths of one of the NT forests and places. 

The "room" contains 5 on wall and ceiling screens, cameras on all four corners, a conveyor belt (for the walking and running experience), sensors on the floor and a mechanism on the ceiling where it makes the experience more real by creating fog, wind and generally a more real feeling. 
 
At the end of the experience you get a map of the path you took and a guide about National Trust. 

・Posters: 
The posters are in a minimal design with bright colours and a mutliple square like shape of the installation. The purpose of the missing information is that I want to give a hint of the shape and the complexicity but not the purpose of the installation. By doing so, I create a feeling of curiosity to people and therefor making them want to go inside and see what's this installation about.

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close-up details
close-up details
visualisation/ idea board on how i imgine the installation will look like in a live environment
 
 
 
 
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