I examined the existing Ferrero Rocher boxes and found that they are not very envionmentally friendly. The 16 pack plastic box is made with rigid polystyrene which is difficult to recycle and the layout of the chocolates inside means that there is a lot of excess space not being used.
This is a proposed new design for 14 Ferrero Rocher chocolates which balances sustainability with a luxury aesthetic, in order to prove that the luxury sector can be more environmentally responsible.
The cream stock with gold foil details remains in keeping with the existing brand.
The chocolates were left in their gold wrappers but the brown paper cases were removed to allow the chocolates to arrange themselves naturally in the box in a honeycomb formation, which minimises the excess packaging and space.
The sides of the box were die cut by hand in a pattern of abstract triangle. They are inspired by the existing pattern moulded into the plastic of the 24 pack of Ferrero Rocher. This was to make an individual response that echoed the existing design. The foils are visible through the miniature windows to give the consumer a hint
of what is held inside.
New information was added on the base to tell the user what to do with the packaging once they have finished eating the product: reuse or recycle. Any details considering responsible disposal are not currently included on Ferrero Rocher packaging.
Thanks for looking!
Box design © 2015 Grace Buckley
