With the title "Webfit Diagnostic", I came up with a logo to convey the "health" of a website using the idea of a heart monitor. The second image is the actual Webfit sheet which would be filled out with notes about a specific website, and the arrows moved indicating a "grade" in each of four categories; design, programming, content and SEO/presence. The last image is a promotional handout to introduce clients to the Webfit Diagnostic and explain how it may benefit their business.
