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    SCUE kanazawa, Branding of retail brand.
SCUE kanazawa, kanazawa, HOKURIKU is the city of snow era in Japan, is called " Small KYOTO ".
So, There is still a pure tradition and pure spirit to protect Japanese culture. 
It has just started up Japanese jewelry brand, combines traditional materials and soft cutting techniques with a wabi-sabi vibe. 
SCUE represents a picked up one's heart or feeling or something positively with a two handed. In this concept, if a consumer receive the jewelries, they always get courage from them. Such a wish is a meaning behind it.

A bullet train as " HOKURIKU SHINKANSEN " will be opened to traffic in next March. From that reason, These area in rural also seems to be flourising progressivery.

LIFE CREATIVE kyoto has designed the logotype, business card, seasonal package, brand site and other print collaterals.

Details about this Branding

Concept and logo sketch
Mood board, Image visuals from the traditional Japanese style