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    What people in front of a beer like to do most of all is talk about their dreams with their friends. Despite that, most dreams remain small talks… Read More
    What people in front of a beer like to do most of all is talk about their dreams with their friends. Despite that, most dreams remain small talks that never leave the bar. That’s why Heineken decided to console these young dreamers by proposing a dream that is not a dream. It’s a dream vacation. ‘The Dream island’ contest was launched as a unique deal: share the dream you never lived and we’ll cheer you up by offering a dream vacation on a mysterious island. A few days after the launch of this videol, thousands of abandoned projects were hooked but only the best dreamers deserved a place on the island and an unforgettable experience. Read Less
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Heineken "The Dream Island"
What people like to do most in front of a beer is to talk about what they always wanted to do in life, but unfortunately most of these talks
remain wishful thoughts that never leave the bar.
To get people not to abandon their projects and to keep their ambitions alive, we had to show that dreams have an expiration date:
the more you put them off the more they will rot.
 
For all the people who never realized their dream Heineken organized a global contest called “The Dream Island”.
It was launched simultaneously online and offline in 7 countries. The contest gathered 13927 abandoned dreams, but only 4 people won a dream vacation on our island and an unexpected second chance: to meet their rotten dreams.
For a few days, the guys had the opportunity to revive their dreams and inspire thousands of users who followed our protagonists via live streaming. The Heineken brand attitude ‘open your world’ was spread.
'The Dream Island' contest was launched as a unique deal: 
share the dream you never lived and we'll cheer you up by offering a dream vacation on a mysterious island. 
The competition, launched simultaneously worldwide, hooked thousands of abandoned dreams. 

Here's the video that launched the contest.