HealthSparq is an award-winning solution that helps people make smarter health care choices by informing and empowering health care consumers through an online shopping experience to understand their options and make better choices. The campaign included large posters, advertisements and online banners.
I designed this character, which we named Thumbman, to give the brand a unique position in the marketplace and to separate it from its competitors. This approach also allowed the brand to appeal to a wide audience because it did not rely on photography.
