Vista Coffee: The revamp of a coffee brand
The revamp of the Vista brand is a project I have been working on since joining the marketing department of Tchibo Coffee International in May 2014.
Tchibo has been providing universities across the UK with their Fairtrade coffee brand, Vista, since 2006 (Example of the original branding).
 
I was requested to redesign the brand identity to make it more vibrant, eye catching and attractive to a younger audience.
After an initial brief about the rebrand, I spent the coming days sketching.
At the time I wasn’t familiar with coffee so I spent a couple of days researching. Eventually I came up with the idea of creating characters to bring the brand to life and make it more fun.
 
After some initial sketches, I decided to create six characters based on popular coffee drinks in the UK. These include "Larry Latte", "Ed Espresso", "Cathy Cappuccino", "Al Americano", "Molly Mocha" and "Holly Hot Chocolate". (check our facebook page to know more about them!)
 
Vista Coffee is 100% Arabica, Fairtrade and Organic so I created additional characters to emphasise these important selling points.  I created Pablo, to represent the farmers that grow our coffee and The Beans to represent our arabica coffee beans.
Once I completed designing the characters, I created the brand guidelines and I started producing all the point of sale material. These are some examples:
 
 
 
If you liked it check the rest of the Vista related works:
 
 
 
 
All of our brand features are protected by applicable trademark, copyright and other intellectual property laws. If you would like to use any of our brand features on your website, in an ad, in an article or book, or reproduce them anywhere else, or in any other medium, you may need to receive permission from Tchibo Coffee International Ltd first.
 
 
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Vista Coffee: The revamp of a coffee brand
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Vista Coffee: The revamp of a coffee brand

Vista Coffee: the redesign of a Coffee brand
29
616
1
Published:

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