Not So Harmless
Social awareness campaign
The Not So Harmless Plastic campaign is a public awareness design project that approaches the issues surrounding the disposal and recycling of plastic items in a new thought provoking direction. Market research in recycling reveals endless bright and cheery recycling visuals and positive enforcement. Green, blue and yellow palettes dictate the mood and message. I decided that a more drastic approach is in order.
Recalling commercials advertising the safety of plastic products, I developed imagery where the plastic item is crafted into a immediately recognizable danger. The message becomes much more potent when the connections the viewer has to make are eliminated to the fewest possible while still maintaining its impact.
Recalling commercials advertising the safety of plastic products, I developed imagery where the plastic item is crafted into a immediately recognizable danger. The message becomes much more potent when the connections the viewer has to make are eliminated to the fewest possible while still maintaining its impact.
