Always a Step Ahead
Designing a logo and brand for a legend like 6x Ironman World Champion Mark Allen is no easy task. Inspiration comes from his life- past, present and future. A very skilled coach and athlete mixed with his love of surfing and nature helped us evolve his brand to a new level that still speaks to his passions through his heart.
With so many triathlon coaching choices out there, the Mark Allen brand should stand above without speaking but still evoke words such as: strong, confident, fresh, gritty, and progressive with large roots of expertise. The unique angle we took is that it should speak to professionals, novices, and brands of the future who desire to be a part of the triathlon lifestyle.
Identity package, web site design, apparel and various branding support elements.
