GE Money Bank came up with a new business loan specially for the farmers.
To borrow money, farmers can now use their cows as collateral.
So: the more cows you have, the more money you can borrow.
Our idea:
HAVE MORE COWS, HAVE MORE MONEY
...and to have more cows, you need good quality bull sperm.
Farmers don’t care much for advertising, all they care about is their beloved cows.
So, the process of cow insemination became the perfect advertising medium for our idea.
In cooperation with the largest cow insemination company in the country,
we found a unique way to reach the farmers directly.
