Print Campaigns
On Ground Activation Idea
Sporto by Amul Macho
Route - Sporto Dress Police
Sporto police is present in a mall section where Sporto wear is being sold. Outside the mall, Sporto has a setup of street cricket, badminton or athletic games. While customers are trying Sporto wear inside the mall, the dress police are actively calling in more people to try it. As and when the customers are coming out of trial rooms in Sporto wear, the dress police take them outside to make them play games.
The casual environment created for the participants in the games will add up to the casual and comfortable feel of Sporto wear. Participants are given some amount of time to play the games and experience the quality of Sporto wear.
This way we can communicate the good quality of the product that makes street games for a lighter mood enjoyable and comfortable to play.