#Give It a V
#Giveitav was a socially driven brand campaign for the infamous New Zealand energy drink V. After years of the brand essentially making boring things awesome, we decided to put it out to the public and ask them what we should 'Give a V' to next.
The campaign launched through social asking followers to hashtag whatever it was they thought deserved a 'V'.
Suggestions were chosen at random, and given to a small team of designers, technitions and engineers, who then had only 24 hours to give the whatever it was, a V.
The entire process was shared in real time through various social platforms including Instagram, Twitter, Facebook and Snapchat. With the end result being released online exactly 24 hours after the initial selection.
Launch Pre Roll ads asking for suggestions
24 Hours to Give Darts a V - The first video released.
Behind the scenes video released for 'Giving Darts a V'
