Corner House a three decade old ice cream parlor in Bangalore is the pride of every Bangalorean even today. The brand stands for a simplistic vintage experience along with great humility and pride in its long and legendary history. The brand is invinting and warm with an elegant sense of homeliness.
As a part of a workshop in college - I worked on rebranding this chain. At the end of a two week course, a new logo, set of collaterals and a brand manual was submitted. Since it was a client project, on-field research and analysis along with moodboards were a major part of the learning process.
My aim was to bring about a level of consistency in the brand along with a vintage and nostalgic feel to it.
A set of collaterals including business card, packaging, in-house posters and clothing for staff to build the final consistent identity.