In 2030, advertising will be more effective and tuned to specific personalities.
Facial recognition technology will be able to determine age, sex, and ethnicity to provide more effective and entertaining advertising. They will be able to detect emotions and moods using
eye dilation detection and EEG scanning.
eye dilation detection and EEG scanning.
Smart devices will work together to provide a fuller picture of individuals so advertisers can more accurately predict what advertisements are useful.
There will a greater amount of advertisement content produced in order to keep things fresh.
Products will continually be presented in new and interesting ways.
Advertising and entertainment will be indistinguishable.
The hyper-consumerism that is growing from the super effective advertising is causing environmental harm, debt, and reduced quality of products.
Privacy movements are quickly gaining more popularity.
These movements are under the umbrella of larger anti-advertising activists and are supported by environmentalists, design reformers, and anti-consumerists. A young generation rebels against the controlling power of corporations and fights against consumerism.
New fashion trends begin obscuring the face to protect their wearer’s identity from facial recognition. A new type of worn accessory that is meant to obscure the face is invented.
Ideation Sketches
DESIGN STATEMENT
In this consumer-driven society where the power of corporations is ever increasing, advertising has saturated our lives. As ads strive to be more enjoyable, more entertaining, and more invisible, they have also become more intrusive. This intrusion of privacy which is unknown by some and ignored by many is what the Dazzler movement strives to raise awareness for. Using the concept of dazzle camouflage, citizens took charge of their own privacy rights and created a new type of accessory in an attempt to protect themselves from facial recognition technology. But these dazzlers should not be mistaken for masks. While masks aim to hide, dazzlers demand attention. Instead of completely obscuring the face, they fool cameras while commenting on the issue of privacy and the even larger issue of the power advertising lends to corporations. This movement started at home with creative makeup, hair and homemade dazzlers until the small rebellion caught the attention of fashion designers and celebrities who quickly transformed it into a mainstream fashion trend. Dazzlers became a commercial item becoming a mass-produced novelty and the original meaning of the movement was lost.
Dec 2014
