Ploughshares Fund print materials targeted at constituents likely to include Ploughshares Fund in their will
In 2009, Ploughshares Fund increased it planned gift marketing activities. This required a new slate of promotional print materials to inform donors and constituents about the planned gift options.
This single fold brochure was designed with an olde audience in mind, somewhere between 65 - 75 years old. This that in mind, the typeface is larger and more white space is employed to increase readability. The imagery is intended to express a "down home" feel and evoke some feelings of nostalgia and desire to leave a legacy.
The whole package was mailed in a velum envelope so design considerations were made on the back page to facilitate successful mailing.