The owner (TDIC) and the operator (Starwood) required the creation of unique food and beverage asset brands for their new golf course view resort hotel. Genius Loci reviewed all interior designs and architecture, studied the chef’s F&B strategies, interviewed the marketing and operational teams and studied the local market. My role was to lead the team in creating brands and relevant collateral for each of the outlets on the property, including advertising communications for launch in the market.