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    This campaign addresses the growing problem of alcohol fuelled groping, grabbing and even serious sexual assaults in pubs and clubs in the UK. It… Read More
    This campaign addresses the growing problem of alcohol fuelled groping, grabbing and even serious sexual assaults in pubs and clubs in the UK. It's a big problem, and what's even more disturbing is that many people just accept this kind of behaviour. At the heart of this integrated campaign is a cinema ad. Posters were also created, along with Spotify ads, online ads and social posts that drove people to a Youtube film. Read Less
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Drinkaware Integrated Campaign