EFFECTIVE PARTNERSHIPS might just be one of the most gratifying creative experiences. In general, partnerships bring people and their respective talents together. Yep, it can usually result in less loneliness and more potential surrounding a particular project. I wrote "usually" because, with more people involved, you do not only get more qualities and increase the success rate of your endeavor: you also multiply the risk of there being human error and miscommunication... which is why I'm talking about "effective partnerships".
There is no precise recipe to an effective collaboration. Getting to know the people you're working with is paramount, though. Associating with people who share a vision and values similar to yours can give pretty good results. Aptitudes and talents' complementarity among creative partners also weighs a lot on the "everything works out in the end" scale.
In the few years I've been professionnally composing and searching for a better sound, I've intently been building partnerships and business relationships. I've always thought it was the best way to guarantee the long term success of one's projects or businesses, so I guess it is why I've been aiming for it so far.
Extra Caramel is an advertising agency that I have been working with since even before Ton Son came to be. Through our years of collaboration, we've earned each others' trust and saw both our enterprises grow and get where they are today. Even if our projects are still young and... err... full of promises (I know it sounds cheesy, couldn't think of a better way to put it), it is surprising to see all that has been done so far being summed up in a demo reel.
And here it is: