Sugarfree - Sugar Supplement
Insight: Indulgence comes with a guilt.
TVC: 1
The scene opens in a kitchen. We see a woman in her mid 30’s, wearing a suit, looking for something in the kitchen cupboard above her. Suddenly, she screams as her eyes fall on something to her right.
She shouts:
“Dekho, aage mat badhna.
“Dekho, aage mat badhna.
Main bol rahi hun, aage mat aana…”
Peeche peeche…
Mujhse door ho jao”
As the woman is saying all this, she slyly grabs hold of her a rolling pin from the behind and hits the person with it.
As the person falls flat on the floor, the camera pans and we see that the person knocked down by the woman is actually her own self, wearing a headband that has GUILT written all over it.
Now the woman gets back to what she was doing before, she reaches out for the Sugar Free bottle in the cupboard and mixes it in her coffee. Once she’s done, she looks down at the woman lying down and then very casually takes a sip of her coffee as she makes her way out of the kitchen over the body of the unconscious lying woman.
Voice over: Send your guilt on a trip.
Eat Guilt Free with Sugar Free.
TVC: 2
The scene opens with a military officer, dressed in his uniform, holding his rifle in his hand and walking in the direction of another man.
The officer looks very stern and has the rifle pointed at the other man.
He says:
“Tumhari himmat kaise huyi?
How dare you trespass my private property?
GET OUT BEFORE I SHOOT YOUU!!"
As he’s saying this, he’s moving closer and closer to the man.
And bang.
The sound of birds chirping in the background has stopped and there’s complete silence.
The officer has knocked down the other man with the end of his rifle.
The camera now shows the other man lying unconscious on the floor, who is actually the same man, wearing a badge on his uniform that says GUILT in big bold letters.
Next we see the officer, posing with the knocked down man in the same way as they pose with a dead animal.
He’s holding a cup of tea in his hand, a hand enters from one end of the frame and drops in two pellets of sugar free in his cup of tea and the officer then takes a sip.
Voice over: Send your guilt on a trip
Eat Guilt Free with Sugar Free.
TVC 3:
The scene opens in an isolated area which kind of looks like the backyard of a house.
We see a heavily built man fiercely beating another man. It’s around 6 in the evening and the sun is about to set. The beating intensifies by the minute.
Next we see the Man 1 putting a sack over the Man 2 while he continues to struggle.
After Man 1 is done tying Man 2 in the sack, he drags the sack and manages to put it in his car. Man 1 now gets in his car and starts driving, all the while keeping an eye on the sack through the rear view mirror.
The car finally stops at a bridge; it’s almost dark now. Man 1 now opens the car door and slightly opens the sack to reveal that the person inside the sack is he himself, lying unconscious with GUILT written in big bold letters on his forehead. Man 1 immediately cringes at the sight & ties up the sack again and throws the sack down the bridge.
The man now returns home, the car stops and as he is walking towards his house, he sees his wife standing at the gate waiting with a tray in her hand. The man approaches his wife and the wife now offers a spoonful of halwa to the husband. Along with the bowl of Gajar Ka Halwa, is seen a bottle of Sugar Free.
Voice over: Send your guilt on a trip.
Eat Guilt Free, with Sugar Free.
