The description creative industries covers businesses creating value and growth through experiences like music, movies, fashion etc. "Upplevelseindstrin" is Sweden's biggest national promotion within the field. Through the collaboration between 8 meeting places distributed throughout the country the industry’s interests are communicated.
Upplevelseindustrin assigned us to create a visual look the 8 different meeting places of "Upplevelseindustrin" could agree on and feel familiar with. A look within they also would be able to continue the development of their already existing brands and identities. We developed a simple and strong visual identity that work as a frame and united base of the different interpretations of the concept, creative industries. The simplified letters “UI” work as a cornerstone of the identity and can both be used as a traditional mark as well as a frame for pictures and movies.
The meeting places of "Upplevelseindustrin" can when needed communicate as a unified organization and not only as 8 different units each fighting their own struggle.
Upplevelseindustrin assigned us to create a visual look the 8 different meeting places of "Upplevelseindustrin" could agree on and feel familiar with. A look within they also would be able to continue the development of their already existing brands and identities. We developed a simple and strong visual identity that work as a frame and united base of the different interpretations of the concept, creative industries. The simplified letters “UI” work as a cornerstone of the identity and can both be used as a traditional mark as well as a frame for pictures and movies.
The meeting places of "Upplevelseindustrin" can when needed communicate as a unified organization and not only as 8 different units each fighting their own struggle.
