Rebel. Football United.
The Problem: Reposition Rebel Sport for the launch of the 2013 football season.

The Idea: ‘Football United’, the biggest dream team in football. A team where you and the stars of the game can play together in an exciting mixed game of Soccer, Rugby and Australian Rules.

The Results: ‘Football United’ is the most successful Football season campaign in the history of Rebel Sport, achieving a sales increase of 15%, their highest single growth on record.
 
Rebel Football United was awarded with Silver at ADMA.
Rebel. Football United.
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Rebel. Football United.

Integrated Campaign for rebel sport.
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Creative Fields