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    Kitten adoption campaign.
The Problem: Australia is the only country in the world that has a declining cat population.
The Idea: ‘Bring your home to life’, an integrated campaign that focused on the joys of kitten ownership and encouraged people to bring one into their homes.
The Results: We saw a 20% rise in kitten adoptions, making it the biggest kitten adoption campaign ever in Australia.
Get a kitten was recognised with many awards including Gold at ADMA Awards 2013 and Gold at the MAA Worldwide Globe Awards.