Objective
Create a brochure based on a local company, event, or program. Brochure should be visually engaging, educational, and utilize the principles of design.
Execution
I determined to base brochure design on Footsteps of La Crosse, a local history tour held by the public library in La Crosse, WI. Several different tours are held throughout the year highlighting the history of different areas of the community.
Research was completed to determine which tours would be most applicable to highlight on the brochure. Photography was taken to be used as watermark imagery for the background of the brochure and public record photography was accessed to be utilized for use throughout the brochure. Adobe Illustrator was used for layout of brochure.
Result
An effective and educational brochure that utilizes strong imagery to convey a sense of pride about the history of the La Crosse community. Strong typography was used to guide the reader throughout the design with balance being achieved through consistent use of historic images. Brochure was designed without bleed in order to make it cost effective for an organization with a limited budget.
Footsteps of La Crosse - Outer Brochure
Footsteps of La Crosse - Inner Brochure
