Photo credit: @ubcaplaceofmind
For UBC's annual Imagine Orientation day, we wanted graphics placed around campus to help new students get to know their campus, and encourage them to post their own photos of the day to the #iamubc hashtag, to add to UBC's story.
I designed a series of 15 2' x 2' sidewalk graphics which were installed at key points around campus for Orientation day and the first two weeks of the term.
Each sidewalk graphic featured a campus fact, paired with an aerial photo of campus.
Photo credit: @catherine_stav
Credits
The aerial photos of the UBC campus used in the sidewalk graphics are by Hover Collective
Art direction in collaboration with Houston White
