Kolash
Taller de Diseño Publicitario / Advertising Design
Taller de Diseño Publicitario / Advertising Design
Este proyectolo elaboré en la clase de Taller de Diseño Publicitario, el mensaje en si de lacampana es poder mostrar los atributos del coche, los cuales son el espaciodentro del él.
This project is for my advertising design workshop, themessage of the campaign is to show the car attributes,which are the (inside) space of the car.
This project is for my advertising design workshop, themessage of the campaign is to show the car attributes,which are the (inside) space of the car.
BRIEF
Marca_
Kolash
Target_
H y M 18-24
Tipo de producto_
Automóvil
Obj. Comunicar_
Automóvil Que cumple con todas lasnecesidades de un joven universitario/
Competencia_
Fiesta, Polo, Fiat 500, Aveo
Descripción: Es un auto innovador, el cual cumplecon todas sus necesidades, el coche cuenta con comodidad, amplitud y sonido de vanguardia.
Mercado: Precio: entre $160 y $240
Estrategia de marketing: Diferenciarse de lacompetencia a partir de destacar los atributos simbólicos que aporta el coche(amplitude).
Marca_
Kolash
Target_
H y M 18-24
Tipo de producto_
Automóvil
Obj. Comunicar_
Automóvil Que cumple con todas lasnecesidades de un joven universitario/
Competencia_
Fiesta, Polo, Fiat 500, Aveo
Descripción: Es un auto innovador, el cual cumplecon todas sus necesidades, el coche cuenta con comodidad, amplitud y sonido de vanguardia.
Mercado: Precio: entre $160 y $240
Estrategia de marketing: Diferenciarse de lacompetencia a partir de destacar los atributos simbólicos que aporta el coche(amplitude).
___________________________________________________________________________________
Brand_
Kolash
Target_
H & M 18-24
Product_
Car
Objective_
A Car that meets, all the needs of a youngcollege student.
Competition_
Fiesta, Polo, Fiat 500, Aveo.
Description: An innovative car,which meets all your needs, the car boosts comfort andsound.
Market: Price: between $ 160 and $240
Marketing Strategy: Differentiatefrom competition, with symbolic reflecting its amplitude.
Brand_
Kolash
Target_
H & M 18-24
Product_
Car
Objective_
A Car that meets, all the needs of a youngcollege student.
Competition_
Fiesta, Polo, Fiat 500, Aveo.
Description: An innovative car,which meets all your needs, the car boosts comfort andsound.
Market: Price: between $ 160 and $240
Marketing Strategy: Differentiatefrom competition, with symbolic reflecting its amplitude.
Mercado meta
Market Target
Esto es uno de mi bocetos que use para desarrollar la idea, al principiocomencé enfocándome en explotar el coche por partes, por ejemplo explotando laidea del asiento reconfórtale, y mostrándolo así para que diera la ilusión deconfort al volante.
This is one, is part of my sketches, usedfor developing the main idea, my initially idea, was based on thecar parts, for example by exploiting the idea of acomforting seat, by showing it and using the illusion of comfort.
This is one, is part of my sketches, usedfor developing the main idea, my initially idea, was based on thecar parts, for example by exploiting the idea of acomforting seat, by showing it and using the illusion of comfort.
Otra parte de mis bocetos, aquí ya empiezo a jugar más con la idea delespacio en todo el coche, y de esta idea, es de la cual se origina mipublicidad.
Another part of my sketches, I startedplaying more with the idea of space combined with the wholecar, this idea will be used for my advertising.
Another part of my sketches, I startedplaying more with the idea of space combined with the wholecar, this idea will be used for my advertising.
Espacio + Auto = Kolash, intentó jugar con imágenes de animales grandesal volante, para dar una sensación de espacio. Pace + Car = Kolash, playing with images of largeanimals at the wheel, to give a feeling of space.
Goal
Through this advertising, i seeks to achieve, sending a message, thatwill emphasizes the space (of interior) of the car, byplaying with the idea of space and big animals combined.
Solution
Use edited images with driving animals, combined with the space..
Through this advertising, i seeks to achieve, sending a message, thatwill emphasizes the space (of interior) of the car, byplaying with the idea of space and big animals combined.
Solution
Use edited images with driving animals, combined with the space..
En esta imagen trata de dar una idea de espacio (dentro del coche) a travésde la imagen del oso.
This image tries to give an idea ofspace (of the car) through the use, of the image of the bear.
This image tries to give an idea ofspace (of the car) through the use, of the image of the bear.
En esta imagen trata de dar una idea de espacio (dentro del coche) a travésde la imagen del Gorila.
This image tries to give an idea ofspace (of the car) through the use of the image of the Gorilla.
This image tries to give an idea ofspace (of the car) through the use of the image of the Gorilla.
En esta imagen trata de dar una idea de espacio (dentro del coche) a travésde la imagen del Panda.
This image tries to give an idea ofspace (of the car) through the use, of an image of a Panda.
This image tries to give an idea ofspace (of the car) through the use, of an image of a Panda.
En este cartel, solo deje el logo, slogan, y un breve texto, ya que más informaciónsería demasiado, y con esta poca información, se logra entender el mensaje porcompleto.
In this poster, just leavethe logo, slogan, and a brief text, since more informationmight be too much, and with this little information, it’s easyunderstand the whole message completely.
In this poster, just leavethe logo, slogan, and a brief text, since more informationmight be too much, and with this little information, it’s easyunderstand the whole message completely.
