Paulo Garcia's profile

SIC Radical — Network Rebrand

Paulo Garcia
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​​​​​​​SIC Radical Network Rebrand

Identity rebrand (on-air and off-air platforms) for the iconic portuguese cable network SIC Radical. On it’s 10th anniversary, SIC Radical channel (an entertainment network targeted at teens and young adults) aimed to reposition themselves on the cable market, going from crazy-funky-underground to a more mature-main-stream-cool approach, but without loosing their legacy.

Role: Brand concept / logo design / art direction / brand guidelines / on-air and off-air concept + design / poster design / logo animation / overall on-air animation.

Video Director: Joaquim Santos.
Sound design: Pedro Miguel
Video Production: GMTS.
Work done at SIC tv network, Portugal.
Released: April – July 2011

Press release

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On-air idents
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On-air promo + coming next endpages
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SIC Radical — Network Rebrand
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Paulo Garcia's profile

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Paulo Garcia's profile
Los Angeles, CA, USA

SIC Radical — Network Rebrand

Full rebrand design for SIC Radical cable network, on-air and off-air.

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives