Target Audience: Homeowners and Contractors.
Current Perception: A boring air purifying company that not many homeowners know or care about and company contractors do not push to consumers.
Key Message: Pure, quality, clean air is really hard to come by believe it or not, it shouldn't be taken for granted... It should be captured in a bottle so everyone can witness it.
Copy: Sydney Felton & Jordan Cook; Art Direction: Jordan Cook
Microsite
Print Ad/Transit Ad
Direct Mail Piece to Contractor
Trade Show Installations
Email Blast to Home Owners
Email Blast to Contractors
Brochure for Contractors to give to Homeowners
