Researching aspects of economic psychology we stumbled upon a microeconomical phenomenon called »snob-effect« – the desire to own unusual, expensive or unique goods with a high economic, but low practical value.
The fictitious brand »Psilon« sarcastically reflects this perversion of the global luxury society, whose members will spare no
effort to overtrump each other in the exclusiveness of goods they can afford. We chose to criticise the phenomenon by absurdly intensifying it. To achieve this we conceived four extravagant yet unnecessary products, like butter made from dolphin milk or a glass bottle made from mars sand. We designed metal cases as packaging, each containing an accompanying Leporello. An advertising campaign displayes the essence of the brand: »unreachable for 99.5 percent of 1 percent«.
effort to overtrump each other in the exclusiveness of goods they can afford. We chose to criticise the phenomenon by absurdly intensifying it. To achieve this we conceived four extravagant yet unnecessary products, like butter made from dolphin milk or a glass bottle made from mars sand. We designed metal cases as packaging, each containing an accompanying Leporello. An advertising campaign displayes the essence of the brand: »unreachable for 99.5 percent of 1 percent«.
