NOVASOLUZIONI
Branding identity design | By Simone Bordin | 2015
Branding identity design | By Simone Bordin | 2015
Nova Soluzioni is an Italian professional printer supplier which gives you the chance to buy or simply rent a professional printer for your typography, studio or company. They also provide their clients with technical support when required and with spare parts as well.
The key concepts are the conceptual recall to the star, expressed in the overall shape of the logo and in the central hole of the same shape, the reference to the range of printable colors given by the gradients and shades of colors applied to the different portions of the logo used also to give a nice depth to the whole design.
I was inspired ideologically by the components of the printers, i.e., the rollers on which the paper runs. I was also inspired by the waves that can be created physically with the sheets of paper, all reproduced by the rounded shapes of the logo and by their waved flow that creates a continuous and infinite shape and recalls strongly the figure of the circle.
